I’m Ernest Finkinshtein—an art director, fashion photographer, and visual storyteller based in Milan.

I help fashion and beauty brands transform abstract ideas into striking, emotionally-driven visuals that elevate their identity, build desire, and drive growth. My visual language is defined by a clean aesthetic, high-end composition, and rich emotional tone—whether I’m working on a campaign, editorial, or brand content.

Every project I take on is rooted in a strong concept. I believe that great imagery doesn’t just look good—it feels right. It communicates values, stirs emotion, and builds a long-lasting connection between brand and viewer.
Blending traditional photography with emerging tools like AI and creative direction, I specialize in shaping future-forward narratives that are both visually refined and strategically impactful. From ready-to-wear to skincare, bridal couture to accessories, my approach adapts across product categories—but the result is always the same: elevated, intelligent, and unforgettable storytelling.
Based in Milan and working globally, I’m here to help visionary brands turn their visuals into their strongest asset.